How to Find a Professional Copywriter

Finding a Professional Copywriter


If you want to earn money online, you're going to have to have a site. If you desire that website to bring in profits, it must be written really well. Unless you are already a copywriter yourself, it's smart to hire someone who is well-qualified to compose the text for your website. An expert copywriter will generate a lot more cash than you would ever even be able to hope to see if you attempted to do all of the writing by yourself. Apparently, however, not every copywriter is as effective as every other copywriter. Some of these copywriters have lots of talent. Some, on the other hand, have no talent but are trying their hand at copywriting because someone told them that online writing would be simple. Here is how you can tell them apart.

Does the copywriter have his or her own website? Any copywriter who would like to create web copy should have a web site that features their biography, a resume, a couple of samples and anything else they want to share. If the writer doesn't have his or her own web site, how can they help you build yours? Pay attention to the copy on their web site also. If it is replete with typos and grammar errors this visit is not a good sign.

Do you react well as you go over the web copy on the copywriter's web site? This is more involved than just noting grammar mistakes. Does the text cause you to experience any kind of emotional reaction? Does it make you like the copywriter? Does the web copy make you want to follow up and learn more about the copywriter? Does the copy make you feel like you must hire the writer instantly? Does the website copy make you feel like you should click away? Does the copy push you to be upset? These are all important reactions and you must listen to them.

Perform a bit more research on the copywriter. Look for reviews for the writer on unbiased web sites and online discussion boards. It's extremely likely that the only reviews you are going to discover on the writer's web site are going to be glowing. Do a search for the copywriter's name to see if any reviews or testimonials pop up in places that are not run or that cannot be manipulated by the writer. These reviews and testimonials deserve special attention. You need to also ask the writer for a couple of references. Make sure that you follow up and actually contact those references and get an honest opinion from them.

It is crucial to actually read any samples furnished to you by the writer. Ask for more samples than are displayed on the writer's site. This is especially important if the copywriter is claiming to be an expert in a field. When the writing feels like it was sourced from Wikipedia or is particularly unclear, you better find another copywriter.

There area lot of ways to figure out whether or not a copywriter is worth hiring. You should do some homework and find out more about the writer in terms of his or her ethics, reputation and personal character.

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